In today’s world, where acquiring new customers and retaining existing ones is becoming increasingly challenging, it is essential for businesses to interact with their customers across multiple channels to stand out in a competitive landscape. This necessity is even more significant in the retail sector, where customer expectations are exceptionally high. Retailers are striving not only to increase growth rates but also to provide the personalized experience their customers demand, consistently and seamlessly across all channels. In the retail sector, where return on investment (ROI) is also highly important, businesses must embrace the digital age with solutions that are fast, easy to install and manage, and cost-effective. This approach enables them to fully meet customer needs, achieve returns on investments, and even exceed them.
This is where SAP Commerce Cloud comes to the rescue for businesses, especially in the retail sector. Tailoring digital commerce applications to specific industries, SAP Commerce Cloud offers significant expertise and cost advantages with its pre-built, industry-specific capabilities. So, what is SAP Commerce Cloud, formerly known as SAP Hybris, and how does it meet your digital commerce needs? Let’s take a closer look.
Developed for businesses aiming to compete across multiple channels and markets, SAP Commerce Cloud strengthens customer engagement by providing more services and digital content at every touchpoint between organizations and their customers. This omnichannel technology solution offers a single platform to manage content, customer interactions, and orders across all your channels and touchpoints, thus driving revenue and growth. In other words, it enables you to manage all your channels easily through a unified infrastructure.
What Advantages Does SAP Commerce Cloud Offer for the Retail Sector?
Enables business growth by allowing multi-channel management from a single point. In an ever-evolving commerce environment, gaining a competitive advantage over single-channel retailers requires the ability to integrate existing channels into a single platform and add new touchpoints as they arise. In this regard, SAP Commerce Cloud allows you to create contextual experiences across online, social, mobile, call centers, and in-store touchpoints.
Given the high costs and investment risks associated with entering new markets and opening new stores, SAP Commerce Cloud allows retailers to manage multiple online stores, mobile sites, and customer services for different countries, segments, and brands on a single platform.
Easily meets changing customer needs across all channels. According to Forrester Consulting’s 2017 study, 63% of customers are more inclined to work with companies that offer better customer experiences. Whether current or potential customers use any of your channels to make purchasing decisions, they expect to receive consistent, high-quality service, interact, transact, and receive personalized service anytime, anywhere, across all channels.
The cloud-based SAP Commerce Cloud solution provides the agility needed to create differentiated customer experiences on a single platform. This allows you to deliver seamless, high-quality service to customers across all channels and quickly refresh and test different customer experiences within your business.
By centralizing your commerce management processes with SAP Commerce Cloud, you can enhance the consistency of your content, streamline workflows, and reduce operational costs, thus maximizing your return on investment (ROI) with a high cost advantage. With pre-built integrations, it boosts efficiency across all your business processes.
It also boosts average order value (AOV), improves conversion and value rates, and reduces personalization costs and risks with pre-built, industry-specific capabilities. This solution increases the efficiency of marketing and e-commerce teams, driving revenue growth through digital channels and ultimately enhancing your ROI. In fact, a recent Forrester Total Economic Impact study reveals that a multi-channel business can reach 307% ROI with SAP Hybris Commerce Cloud. According to this report, a billion-dollar company investing in SAP Hybris Commerce Cloud can achieve the following benefits:
- Enhanced customer experience and loyalty
- 307% ROI
- Payback period of less than one year
Grow Your Business with SAP Commerce Cloud. In a time when digitalization is becoming increasingly important, keeping up with market speed—or even staying one step ahead of competitors—is crucial for the retail sector. SAP Commerce Cloud enables you to interact with customers across all channels, increase efficiency in commerce management, and achieve your multi-channel content management goals with a fast and cost-effective launch. Keep pace with market speed without being limited by your commerce platform, and deliver personalized customer experiences across all digital channels with SAP Commerce Cloud, easily adapting to your specific needs.
