About
Karaca, founded in 1973, is a leading brand in the kitchen, table and home textile categories. It operates in Turkey and 16 different countries with over 260 stores and over 2500 sales points. Karaca, Karaca Home, Emsan, Jumbo and Cookplus, which are part of the Karaca Group, have over 10 years of e-commerce experience.
Need
Aiming to grow e-commerce at the same rate as export, retail and retail, Karaca took its first step to achieve this goal by changing its e-commerce infrastructure. It preferred SAP Hybris for a solution with a strong system infrastructure that appeals to the global market.
Why SAP
The fact that the SAP Hybris solution offers site options in different languages and can work with different currencies was the main reason Karaca moved forward with Hybris in this project. Being able to operate 5 different sites with a single module of SAP Hybris allowed them to save both cost and time.
Why E-COMMINT?
Choosing a partner is as important as choosing Hybris. The installment license and project planning process carried out by SAP and E-Commint together, and E-Commint’s 20 years of experience in the e-commerce sector are important reasons for choosing E-Commint.
Producing fast and effective solutions during the project process, completing the project in a short period of 6 months, customers being able to continue their transactions securely with Hybris, and not experiencing any data loss ensured that the project process was continued and completed positively for both parties.
Gains
Karaca’s conversion rates within e-commerce doubled in the first week. In this context, increases were also observed in the number of orders. It was ensured that 5 different sites were managed from a single platform without any problems, with time and cost savings.
