Mobile engagement is the act of a mobile app user interacting with your brand through existing messaging channels inside and outside of the app. Mobile customer engagement is expected to increase mobile app usage rate, customer loyalty, retention rate, and sales rates.
The basis of increasing interaction and all mobile marketing efforts is to be able to communicate well with the customer. All efforts are based on making this communication mutual and staying in touch with customers. The expected response from the customer is measured by metrics such as purchasing, using the application more, decreasing churn (not using the application) rate, and increasing download rates.
Whether it’s banking, media or retail, having a mobile app is no longer enough, regardless of the industry. This mobile app needs to utilize various customer interaction platforms to communicate with its users, motivate them, and increase usage rates and purchases.
What features should a mobile customer engagement platform have?
Mobile customer interaction platforms should have features such as location-based marketing campaigns, segmentation and targeting, and sending messages/notifications through different channels. However, the most important issue in interaction is personalization and the ability to provide a real-time experience. Research shows that promotional messages work as long as they are extremely personal and timely. For this, it is necessary to benefit from a platform where big data management can be done well. With our mobile interaction platform Netmera, we manage more than 300 million customer behavior data today and enable you to organize personalized marketing campaigns by interpreting this data.
Check out the features of our mobile customer interaction platform Netmera.
Analytics and reporting on mobile customer engagement
Mobile marketing metrics and analytics serve as a guide for many brands to develop their mobile strategies. E-Commint’s mobile engagement platform, Netmera, offers a wide range of metrics that allow you to gain an in-depth understanding of key performance parameters and how to best leverage your campaigns. These real-time detailed campaign analytics and reporting tools not only show you what your users are doing in your app or responding to your campaigns, but also allow you to take action in real time.
A look at mobile interaction conversion with Netmera November 2019 shopping days data
According to the results of Netmera’s November 2019 data alone, which is preferred by leading online retail brands such as N11, ModaCruz, and Morhipo; a total of 789 campaigns were organized on the Netmera platform during the November 2019 shopping days.
A total of 357 million push notifications were sent in these campaigns, and 7 million of these notifications were opened. The 7 million opened messages brought a total of 487 million Turkish Liras of revenue to retail brands.
Is mobile interaction more useful on special occasions?
Netmera helps you manage millions of data and turn it into income every day of the year. However, it provides uninterrupted real-time service on shopping days such as Black Friday and special days such as Valentine’s Day, Mother’s Day, and Eid, especially when consumers are more ready to buy, and enables you to increase your income as a talented platform. Remember, with the continuity of customer interaction, your mobile application will still be used by your customers on these special days.
What advantage does Netmera being a local solution provide to my brand?
Sevde Yıldırım, Marketing Director of ModaCruz, a Netmera user who has achieved a first in Turkey with online second-hand clothing sales for women, explains this question as follows: “The fact that Netmera is a local company is a great advantage for them to provide instant support to us. Before Netmera, we worked with foreign companies but we had many problems with support. With Netmera, we reach instant solutions due to Netmera’s knowledge of the market, its ability to quickly understand customer needs and produce solutions.”
