Mobile Commerce is Advancing Rapidly. By 2021, mobile commerce is expected to account for 72.9% of total global retail e-commerce sales. For an e-commerce business, now is the perfect time to invest in mobile commerce.
As an e-commerce business owner, staying up-to-date with mobile commerce trends is essential. More than half of online shopping takes place on mobile devices. To remain competitive in this sector, you must understand changing consumer behaviors and track new mobile commerce solutions for retail businesses. One way to do this is to consult an e-commerce development company to find the best solution for your business. With our expertise in e-commerce and mobile commerce, we can assist you in this area. Additionally, our e-commerce growth services provide you with an omni-channel interaction and experience solutions to support your growth, beyond just establishing e-commerce and mobile commerce infrastructure.
What is Mobile Commerce?
Mobile commerce is a major component of the e-commerce industry. Also known as m-commerce or mobile e-commerce, it refers to using a mobile device to conduct any commercial transaction.
People can now access the same information on their tablets and smartphones as they can on desktops or laptops. Due to the advanced capabilities of mobile devices, mobile apps are being used more frequently for needs like banking and shopping.
As more transactions occur on mobile devices, the importance of having a mobile-friendly business increases. This also means more technology is being created to facilitate and simplify mobile transactions.
Future Trends in Mobile Commerce
- Voice Shopping
What started as an easy way to send texts or turn on the TV to watch a show has become an integral part of daily life. Nearly every smartphone on the market has a built-in voice assistant.
Consumers rely on AI assistants at home and on the go for product research, adding items to shopping lists, or even making actual purchases. Having a voice-friendly website and mobile commerce app is essential for retail businesses in 2021.
- Mobile Chatbots
Mobile chatbots eliminate the need for shoppers to leave the page to ask questions or learn more. Since website clicks and cart abandonment are major issues for e-commerce businesses, using this technology makes complete sense.
Traditionally, a potential customer would have to email, fill out a form, or make a phone call to seek answers. These actions require them to leave the product page and experience delays while waiting for a response. When you implement a chatbot on your e-commerce site or app, the chances of losing a sale due to frustration or fatigue are minimized. Customers receive instant responses while staying on the current page.
Chatbots are among the best mobile commerce solutions for retail businesses, and companies should always consider integrating this technology into their sites or mobile commerce apps. As you think about improving your business in 2021, mobile chatbots should absolutely be part of your communication strategy.
- VR and AR
Virtual Reality (VR) and Augmented Reality (AR) bring personalization to mobile e-commerce. With this feature, shoppers can see how products would look on them or in their homes. It’s especially useful during COVID-19 and when people have limited access to public spaces. VR and AR can recreate the in-store experience online in many ways.
- Omni-Channel Shoppers on Mobile Devices
Consumers shop across multiple channels on their mobile devices. This means that one month, your customer might shop through Instagram, and the next month through your website. To capitalize on mobile commerce growth, you need to be present in multiple locations. To be a successful brand in 2021, you need a website, an app, and a presence on social media.
Customers expect a seamless experience. To keep your customers happy and increase mobile commerce sales, adopting an omni-channel approach is essential.
- Mobile Fraud Prevention
Fraudulent transactions and cyber attacks pose a real threat to mobile e-commerce. As an e-commerce business, prioritizing fraud prevention is critical.
While no business is entirely risk-free, companies should do everything they can to reduce risk and protect customers’ sensitive data. Creating a mobile commerce app is one way to prevent fraud.
- Faster Loading and Checkout
You can lose a customer in seconds. “I want it, and I want it now” is the mindset of most online shoppers. If a user encounters a slow loading time, they’re likely to leave the page. Therefore, e-commerce businesses need lightning-fast loading times on their mobile sites and m-commerce apps.
You also need to provide a quick checkout process. The best way to speed up checkout is by using stored information. This can be achieved by encouraging repeat customers to create an account where they can save their billing and shipping information. Accepting payments through a digital wallet also reduces the amount of information needed for a purchase. Both options shorten checkout times, giving shoppers less time to change their minds and reducing the chance of losing a sale.
- Social Commerce
Posts on Facebook and Instagram can be shoppable, meaning users can buy items directly through the app. Using your social media this way is much easier because it eliminates the need to redirect the user to a product page and then through the checkout process. Fewer clicks mean higher conversions!
Contact us to keep up with mobile commerce trends and adapt to new innovations.
