DHL eCommerce, recognized as one of the leading companies in logistics and e-commerce worldwide, made a strong entry into the Turkish market in 2023 by acquiring MNG Kargo. DHL eCommerce is also notable for its comprehensive reports offering in-depth analyses of the global e-commerce industry. The second phase of the company’s latest “Online Shopper Trends Report 2024” highlights rapidly changing trends and consumer behaviors in the world of online shopping. Based on a survey conducted with 12,000 participants across 24 countries, this report provides a detailed examination of the shopping habits of e-commerce users globally. Particularly intriguing data from the Turkish market stands out as one of the key focal points in this report.
Sustainability on the Rise in Turkey
According to the report, 59% of e-commerce customers worldwide consider sustainability important when shopping online. However, in Turkey, this figure rises to 73%. This demonstrates that environmental awareness among Turkish consumers is significantly above the global average. Sustainability is no longer just a trend; it has become a decisive factor in consumer shopping preferences. Turkish consumers’ interest in sustainability is also reflected in their demand for green delivery options. The report indicates that 76% of online shoppers in Turkey are willing to pay extra for eco-friendly deliveries. This data provides important insights into how the logistics and e-commerce sectors may evolve in the future.
Most Preferred Categories: Clothing, Footwear, Cosmetics, and Food
When it comes to online shopping in Turkey, the most preferred categories include clothing, footwear, cosmetics, and food products. Spending in these areas positions Turkey among the top European countries for shopping in these categories. Turkey’s leadership in these categories offers significant opportunities for both local and international brands.
User Reviews Influence Purchasing Decisions
Another important point highlighted in the DHL eCommerce report is the influence of user reviews on shopping decisions. In Turkey, 98% of consumers say they take other users’ reviews into account when shopping online. This underscores the critical importance of improving user experience and feedback for e-commerce sites.
Future Vision for E-Commerce in Turkey
The DHL eCommerce “Online Shopper Trends Report 2024” reveals that the Turkish e- commerce ecosystem is becoming increasingly conscious and demanding in areas such as sustainability, customer satisfaction, and user experience. These developments indicate that e- commerce companies need to reassess their strategies and become more attuned to consumer expectations. DHL eCommerce, with its robust logistics infrastructure and global expertise, continues to contribute to the growth of Turkey’s e-commerce sector. By joining forces with MNG Kargo, DHL eCommerce aims to provide sustainable and innovative solutions, positioning itself to shape the future of e-commerce in Turkey.
